Over here is my first exercise on Marketing for Designers module. This time choosing the topic that you familiar with. Canon my choice because their marketing in Singapore really doing well although the product not that good, but consumer normally see the cover page than the content.

This Mood Board actually represent Canon in Singapore and their history since 1934. Background filled with montages of their printers and foreground with a camera LCD screen.

What I am trying to express is that Canon uses their best product Camera that they have been research over the years to tie along with other product from Canon. Example, camera poster tie along with a poster at the bottom, telling consumer to use this printer. Therefore people might think in order to print well, it is a must to buy Canon printer.

Lastly the flower shapes and the text environment friendly show that they are walking into such activity to attract different group of people. Like helping the world, buy Canon.

Just finish watching the Heroes Season 3 volume 9, still waiting for the upcoming volume. Wow, the shooting and editing are really well done, how do they manage to do it. Frezze the environment, link all shot continuously. Many more to share...after I finish watch all.